We find what your business does that Google can't see.
Hidden capabilities, broken intake paths, and search queries you're losing to competitors — surfaced in a single review. Then we help you implement what matters.
How it works
We audit your site
Lighthouse scan, capability extraction, friction analysis — automated plus human review.
We find what's hidden
Services you offer but don't surface, search queries you're losing, intake paths that break.
We write the strategy
Each finding maps to a customer segment you're not reaching and a search query you're missing.
You decide what to act on
We don't auto-publish anything. You review the strategy memo and approve before anything changes.
Real patterns we find
These aren't hypotheticals — they show up in most small business audits.
The Vegan Veto
A taqueria serves vegan options and seats large groups — but their site says nothing about it. Spanish-speaking families with one vegan member search and find someone else.
The Emergency Gap
A dental practice sees emergency patients same-day, but their homepage only lists cleanings. Patients in pain call corporate chains instead.
The Bilingual Blind Spot
An auto shop has Spanish-speaking staff and serves a majority-Spanish neighborhood. Zero Spanish content means half their potential market never finds them.
The Niche Practice
An attorney handles ADR and IP disputes but their site says 'general practice.' High-intent searches for those specialties go to attorneys who named it.
Pricing
Free Preview
$0
See one real finding from your site. We review every submission — if your site is a fit, you'll hear back within 48 hours.
- ✓Single capability gap identified
- ✓Example lost search query
- ✓No credit card, no obligations
Strategy Session
$497
60–90 min call with our founder. Walk through your full preview of 5 recommendations. Prioritize what matters. Written summary post-call.
- ✓Full capability + friction analysis
- ✓Priority sequencing of recommendations
- ✓Implementation roadmap
- ✓Written summary delivered post-call
- ✓$497 credits toward any implementation booked within 30 days
Foundation Modernization
$4,000
Founding clients: $3,000
Top 3 priorities from your Strategy Session, implemented on your existing site. New pages, schema markup, content rewrites. ~2–3 weeks.
- ✓3 prioritized standalone changes
- ✓Schema markup for new pages
- ✓Standard analytics infrastructure setup
- ✓Privacy policy language provided
- ✓One revision round
- ✓You own everything we ship
Full Modernization
$6,000
Founding clients: $5,000
Everything in Foundation, plus analytics dashboard access, integration work, and complete schema pass. You see what's working. ~4–5 weeks.
- ✓Everything in Foundation
- ✓Analytics dashboard access for you
- ✓3 months of analytics interpretation
- ✓Integration work (ordering, reservations, etc.)
- ✓Complete schema markup pass
- ✓Homepage refresh if applicable
3-Month Modernization Track
$7,500
Founding clients: $6,500
Everything in Full, delivered over 3 months with monthly strategy sessions and refinement. Designed for owners who want a partner during the rollout.
- ✓Everything in Full
- ✓Sequenced 3-month delivery
- ✓Monthly 60-min strategy sessions
- ✓1 content rewrite per month
- ✓Ongoing analytics interpretation
- ✓2 revision rounds (one per phase)
Founding clients pricing applies to clients willing to become referenceable — named or anonymous, your choice. We learn out loud. Confirm during your Strategy Session.
A note on platforms. Pricing assumes engagements on standard CMS platforms (WordPress, Webflow, Squarespace, Wix) where schema markup, custom analytics, and structured content can be implemented. Some verticals operate on industry-bundled platforms — restaurants on BentoBox or Popmenu, salons and fitness studios on Vagaro, Mindbody, or Booksy, dental practices on Officite or Dentist.com, legal firms on FindLaw or Scorpion, retail on Shopify, financial advisors on Wealthbox or Redtail — where the website is bundled with booking, ordering, or compliance tooling. Engagements on these platforms require either scoping-within-constraints or a platform migration recommendation as part of the Strategy Session.
A note on regulated verticals. Legal, dental, medical, and financial advisory engagements include compliance review (bar association rules, HIPAA, FINRA/SEC, AICPA) as part of the work. Specific scope depends on jurisdiction and is confirmed during your Strategy Session.
Ongoing Partnership ($1,500–$3,500/mo) is available for clients who've completed at least one modernization tier and want continuous service. Ask about it during your Strategy Session or after any implementation engagement.
You own your website. We never host your content. Everything we build ships to your existing platform — WordPress install, Squarespace admin, your developer's repo. Analytics infrastructure is Solaryn-administered during the engagement; you can request full ownership transfer at any point, no fees, no questions.
Request your free preview
One real finding from your site. No credit card. We review every submission — if your site is a fit, you'll hear back from us within 48 hours.